Thursday, April 10, 2008

Coach/Therapist Challenge # 1

We have heard 3 major challenges from our readers about the impending release of "Project FP" - the complete turnkey solution to attracting clients and building a fully booked Practice. This update addresses the #1 challenge...

[By the way, I have just loaded a sneak preview of “Project FP”. You can look at the “spy photos” right now at this link:

http://coachtherapist.com/sneak-preview.html

[Shameless plug ;-) - feel free to pass this link onto any other Coaches & Therapists you know who needs help growing their practice]


CHALLENGE: How do I attract a steady stream of clients who can afford what I offer?

BACKGROUND: A couple of months ago I let it slip to my clients that we were getting ready to release a Practice Building resource all about marketing and promoting yourself as a Coach or Therapist, even if you squirm at the word "marketing"...

That little slip created a bit of a flurry of emails from my client bank. And funnily enough, the biggest concern was exactly what I suspected all along. I often see small circles of therapists sitting drinking tea together in clinics all over the place, because none of them have anyone to treat!

Or Coaches who have huge gaping spaces in their diaries and they just aren't paying the bills from their Coaching practice, so they rely on the other breadwinner in the family, or they have a "real job" as well.

SOLUTION: So given that background, I've compiled a complete list of 48 ways to get clients. Every method I can think of, that I've used. In fact, number 49 will be added shortly if it pans out the way I think it will.

You see, the problem isn't knowing what to do - there's plenty of information out there - books, websites, teleclasses. Any good Coach Training programme will cover "Getting Clients" at some point, and if it didn't I'd ask for my money back! We spent at least 8 weeks on that topic alone at Coach U.

The solution is having a step by step, prioritised baby steps game plan in place, so you do things at your own pace, but in the right order. Actually, getting clients is Step 7 in my system - there are FAR MORE vital steps to implement FIRST, and that's why people struggle.

So when we go live [which will hopefully be week commencing April 14th] the first 150 Founder Members will get all 48 methods + audio training + cheat sheets + free teleclass support for a ridiculously low special offer price.

When we open "Project FP" back up again for new members, I will be raising the price drastically. Raising the price keeps the group size manageable and will pay me back for the enormous effort and costs involved in setting this thing up.

BOTTOM LINE: If you implemented just one of the 48 Pillars as I call them, one per week, and you had 48 sources of new clents working for you, just imagine how busy your diary would get. You'd need a waiting list!

Speaking of waiting lists :-) I am promoting the launch FIRST to those on my internal mailing lists. The best way to stay informed is by joining our VIP notification list. If you haven't already, you can add your name to the red carpet at

http://www.coachtherapist.com/vip-notification-list.html